With most families having both parents work outside the home to survive economically, there is less time for family responsibilities, self-care, or finding social support. 86% of parents reported that they are often uncertain about what is the right thing to do in raising their children.

The American Psychological Association stresses that efforts to promote a safe, stable, nurturing, and stimulating home environment early in a child’s life can significantly and positively affect the child’s developmental growth trajectory for years to come, with benefits for the child, family, and society at large.